Chinese Spring Festival and Other Important Public Holidays

Authors: Ji Yuan, Wang Miaomiao

Are you planning your 2018 trips or meetings in China? Those already working with China will know that mid-February is not the ideal time for business meetings as it is the time of China’s biggest annual holiday, the Chinese Spring Festival.

Ji Yuan from our SSRCC Harbin office and Wang Miaomiao from our SSRCC Swiss office present a guide below to the main holidays and a few additional days of interest to help you plan your next visits to China.

Chinese Holiday Calendar for 2018

1. Spring Festival (15 – 21 February 2018)
Dumplings at New Years EveThe Spring Festival, also known as Chinese Lunar New Year, is the most important festival in China to welcome the coming year. The key activity is reunion dinner which gathers one’s whole extended family, and it’s held on Spring Festival Eve. People may visit their family and close friends with wine and food in the first and following days of Spring Festival, which is called “Chuanmen”.

2. Qingming Festival (5 – 7 April 2018)
Qingming Festival is on the first day of the fifth solar term of the traditional Chinese lunisolar calendar, also known as “Tomb-sweeping Day”. People visit the graves or burial grounds of ancestors and perform worship ritual including burning Joss paper (纸钱) as money for the death to use in the other world.

3. Labour Day (29 April – 1 May 2018)
Labour Day is originally a way of honouring Chinese workers, and now it’s more a joyful holiday to share a relaxing time with family and friends.

4. The Dragon Boat Festival (16 – 18 June 2018)
Dragon Boat FestivalOriginally to commemorate the death of the poet and minister Qu Yuan 2500 years ago and highlight the virtue of loyalty, the Duanwu Festival now is widely known as the Dragon Boat Festival because of large scale Dragon Boat competition. It is on the 5th day of the 5th month of the Chinese lunar calendar. People eat Zongzi, which is made by sticky rice with either sweet stuffing (e.g. in the Northern China) or meat stuffing (e.g. in the Southern part). Gifts of Zongzi in various forms are very popular in recent years.

5. The Mid-Autumn Festival (22 – 24 September 2018)
Mid-Autumn Festival is on the 15th day of the eighth lunar month. Responding to the meaning of brightest and roundest full moon in a year, the festival emphasizes the value of union and thanksgiving. Family and friends would come together to celebrate. Other activities include Mid-Autumn lanterns with riddles and having people to guess the answers. Mooncake is the most popular gift during Mid-Autumn festival period. Representing the full moon, mooncake is in round shape with usually sweet stuffing inside.

6. The National Day (Golden week 1 – 7 October 2018)
Travelling season during the Golden Week1 October is the day when the People’s Republic of China was founded. To celebrate the forming of PRC and freedom of Chinese people, people have 7 days off, known as the “Golden Week”. Domestic tourism booms during the long vacation. People in Beijing would go to Tiananmen Square in the early morning for flag-raising ceremony. For every 5 years, the state will organize large-scale parades.

More special dates in China

1. Lantern Festival (2 March 2018)
Considered as the last day of Spring Festival Celebration, Spring Lantern Festival is on the fifteenth day of the first month (the first Full Moon of Lunar Year) in the lunisolar Chinese calendar. The celebration includes two parts: having Tangyuan, which is the dessert made from stuffing (ground black sesame or meat) covered by glutinous rice flour at home, and watching lanterns on the street which are mostly red to symbolize good fortune.

2. Women’s Day (8 March 2018)
Following the founding of the People’s Republic of China in 1949, the day of March 8 has proclaimed as Women’s Day, and allows women for an extra half day holiday. Moreover, work units and some enterprises may hold celebration for Women’s Day. The celebration provides a platform to recognize women’s achievement in the company, which helps promoting the gender equality.

3. Qixi Festival (17 August 2018)
Qixi Festival is the Chinese Valentine’s Day on the 7th day of the 7th month on the Chinese lunar calendar. It originates from a romantic fairy of a couple who is separated by Milky Way and could only meet in Qixi for one day through bridge formed by magpies. Traditionally it is a girl’s festival expecting marriage, yet it is highly commercialized in recent years. It sets up a stage for both boys and girls to celebrate each other’s accompany.

4. Teachers‘ Day (10 September 2018)
Respecting teachers is a key element of China’s tradition, thus Teachers’ Day is with high significance in China since it is first proclaimed in 1985. Students would send cards and flowers to school teachers. Teachers in China could go beyond officially registered teachers and be extended to mentors. Thus, the celebration is widely held on Teachers’ Day not limited to schools and colleges.

5. Double-ninth Festival (17 October 2018)
The Double-ninth Festival is on the ninth day of the ninth month in the Chinese lunar calendar. The celebration of the festival could be dated back to East Han dynasty, two thousand years ago. It offers an opportunity for family members to visit and show admire to elders. Traditional activities for the festival include hiking, drinking chrysanthemum liquor, and wearing the zhuyu plant (Cornus officinalis).


Ms Miaomiao Wang
Researcher at FHNW SSRCC in Olten/Switzerland

What’s Next for China? Lessons from the 19th Chinese Party Congress

On 11th December 2017, the FHNW School of Business / Swiss SME Research Center China launched the „China Insights“ seminar series at FHNW in Basel with the question „What’s next for China after the 19th Party Congress?“ and illuminated the topic from different angles.

About 60 guets followed the explanations of the experts: Ms Elisabeth Tester, ChinaIntelligence, interviewed Minister-Counselor Mr GU Hui (economic policy impacts), Ms Fiona Gao, Vischer AG (policy impacts), Mr Stephan Jüngling, FHNW (OBOR and international trade and diplomacy policy), Mr Gabriel Schweizer, Basel.Area (impacts on Sino-Swiss Business) and host and moderator Mr Michael Jeive, FHNW (key outcomes of the congress).

Minister-Counselor Mr GU Hui


The speakers: Gabriel Schweizer, Stephan Jüngling, Hui Gu, Fiona Gao, Michael Jeive, missing Elisabeth Tester

Elisabeth Tester is interviewing Minister-Counselor Mr GU Hui

Fiona Gao

Stephan Jüngling

Gabriel Schweizer

The host and moderator Michael Jeive

Networking Apero


Prof. Michael Jeive
Head of Swiss SME Research Center China
University of Applied Sciences Northwerstern Switzerland
FHNW School of Business

Swiss Chinese Life Sciences Forum 2017

Author: Michael Jeive

Upcoming Events

FHNW SSRCC – China Insights Series
11.12.2017 What Next for China? Lessons from the 19th Party Congress
01/02 2018 Intellectual Property Rights
02/03 2018 Digital Channels and Online Marketing in China
04/05 2018 Key International HR Questions for Swiss SMEs in China
Swiss Chinese Chamber of Commerce – Events
27.10.2017 1st Chinese Market Fair
06.11.2017 SCCC-Luncheon „Doing Business in Switzerland from the Chinese Perspective“
13.11.2017 SCCC-Luncheon „Banking Needs of Swiss Corporates in Asia““

On Friday, 15 September 2017, the first Swiss Chinese Life Sciences Forum attracted close to 200 attendees and speakers to discuss the challenges responses and opportunities in the Chinese health sector especially relating to rapid demographic and social changes in China and digital health in China investigating how mobile and digital technologies are being harnessed to help solve China’s current and future healthcare problems.

The event, jointly organised by the University of Applied Sciences and Arts Northwestern Switzerland, and the Swiss Chinese Chamber of Commerce was generously hosted by Roche at the global headquarters in Basel.

After welcome speeches from representatives of the organisers and from Mr Christoph Brutschin, State Councillor of the Canton of Basel Stadt, the event moved swiftly to its two core themes.

Challenges and Opportunities in the Chinese Healthcare Sector

In the opening session, moderated by Michael Jeive,  Head of the FHNW’s Swiss SME Research Center China, Laurenz Kellenberger Ph.D., Chief Scientific Officer Basilea Pharmaceuticals, Alexander Hardy, Head of Global Product Strategy, Roche Pharma, Dr Christoph Nabholz, Head

© Swiss Chinese Life Siences Forum

R&D Life & Health, Swiss Re Group and Dr Zhang Li from SCC Life Sciences considered how China’s changing demographics including an ageing and  – at the same time increasingly wealthy population – were leading to increasing demand for healthcare services. They noted that recent reforms in the Chinese health insurance system had led to over 95% of the population being covered by basic health insurance, but nonetheless, in many cases China’s citizens were still required to pay substantial additional costs sometimes rising up to 30% of the total treatment bill. Dr Christoph Nabholz introduced an innovative “critical illness insurance” developed by SwissRe that could enable individuals to access advanced treatments for conditions such as cancer or cardiovascular disease. Laurenz Kellenberger Ph.D showed us the rapid development from imitation to innovation within the Chinese pharmaceutical and especially biotech sector as well as describing the recent improvements in the regulatory environment were improving the environment for international companies and making collaboration easier. Alexander Hardy demonstrated China’s economic growth and its openness to investment having positive impacts on the health care sector despite continuing challenges in terms of access to treatment for the rural population and the immense complexity of the system as a whole. Dr Zhang Li joining for the panel discussion, talked about the hospital centric system especially as impacts in concentrating the best quality staff in China’s 1400 tertiary level hospitals and the importance of Traditional Chinese Medicine for large parts of the Chinese population.

The Potential for Digitalisation

The second section focusing on digital health in China brought together Dr. Tim Jaeger, Global Head of Diagnostics Information Solutions at Roche Diagnostics, Michael Frizberg, General Manager of Luye Supply AG and Sandy Johnston from PricewaterhouseCoopers under the moderation of Felix Sutter, President of the Swiss Chinese Chamber of Commerce. Tim Jaeger showed us how data integration and analytics linked to a much more nuanced understanding of disease complexity as well as new diagnostic tools are rapidly changing the way we deal with chronic and non-communicable diseases opening the way towards personalised medicine. Michael Frizberg demonstrated how the integration of digital healthcare apps and devices are changing the way the patients interact with the healthcare system and the data available to medical practitioners while Sandy Johnston focused on how digitalisation is creating an opportunity for China to leapfrog to an ultramodern healthcare system if it can respond to the policy and revenue challenges.

2nd event in 2018

The event was the first in what is planned to be an annual series taking place in Basel with the University of Applied Sciences and Arts Northwestern Switzerland, and the Swiss Chinese Chamber of Commerce working together each year with major industry players to investigate key themes in the Sino Swiss healthcare landscape. The next event is scheduled for September 2018.


Impressions (Photo Gallery)


Prof. Michael Jeive
Head Swiss SME Research Center China

Parallel Market Research in Multiple Chinese Cities – a new research concept

Author: Michael Jeive

The  Swiss SME Research Center China (SSRCC), a center within the University of Applied Sciences and Arts Northwestern Switzerland  FHNW, carries out market research in parallel in multiple Chinese regions leveraging our extensive network of university partners.

Why Carry Out Parallel Market Research in Multiple Chinese Cities?

It is easy to be seduced by the sheer size and apparent potential of the Chinese market. However, in many cases in reality China has multiple overlapping markets and its economy is as varied and complex as that of Europe. Comparing Harbin, Kunming and Shanghai is much like Copenhagen, Cadiz and London, and surely no one would research in Cadiz for a product launch in Copenhagen.

To understand the market potential and market entry modes for a Swiss product or service and to investigate potential market entry modes, the market must be segmented both geographically and by sector. This means finding the right place and the right channels to offer the best chances of success for your products or service.

Would you research in Cadiz for a product launch in Copenhagen?

Let’s consider one example:

Example Findings – Buying Decisions of Retail Cosmetics Customers

Customer preferences and buying behaviours are significantly different in Shanghai and Harbin and also amongst high and mid income buyers. Customers in Harbin respond to cosmetic products in a different way and use quite different criteria and process in the buying decision. Importantly, cities like Shanghai which are most developed are also the most contested and challenging markets while growth potential in many Tier 2 cities is strong and competition still comparatively weaker offering solid opportunities for those companies able to take them. Such data is vital for companies to developing marketing and communication strategies and enables targeted regional activities helping to segment and respond to large and complex market.

Selected cities within easy travelling distance of an FHNW School of Business partner (cities in bold are home to an SSRCC partner, others are within easy travel distance of a partner)

Parallel Market Research Process

Market research is conducted in parallel in several economic regions in China to support SMEs in their decision-making. This is made possible by the FHNW School of Business university network in China. Working with local university partners we also learn more about the local markets and the economic environment in China, ensure our researchers have local knowledge and minimise the potential impact of western researchers influencing the responses of the interviewees.

Swiss Concepts Applied Internationally

The initial market research concepts for the Chinese market are developed individually for each customer in Switzerland, then approved by the customer and tested locally in China by a local partner university to ensure user friendliness and data reliability. After the test phase, the adapted concept is approved again by the customers before the Chinese partners are trained in the research instruments.

This method ensures that each customer works with a project manager who understands the local position of the company in Switzerland and can guarantee that all confidential and sensitive data remain in Switzerland in order to minimise risk. At the same time, the quality of the research is maximized by taking advantage of local insights and the knowledge of the Chinese partners. This process ensures the reliability and clarity of the method for the entire geographically defined market research area in China. Once the research data have been collected in China, they are delivered to Switzerland for data analysis and reporting.

Lower Costs Thanks to Local Partners, Increased Benefits for Swiss Students and Academics

Our new market research method also means that the costs can be kept lower thanks to our local partners and the possibility to test the concept simultaneously in several Chinese cities spread over a larger area. This new method also strengthens and intensifies the cooperation with our local university partners. This results in additional research ideas and joint academic research contributions.

As a University of Applied Sciences and Arts, it is central to our function that we pass on our knowledge to our students in the classroom so that they are prepared for their future employment are more valuable employees for Swiss enterprises especially those operating in global markets now or in the future.

The Swiss SME Research Center China (SSRCC)

The SSRCC’s mission is to promote information and technology exchange and bring together industry partners from Switzerland and China to build cooperation and innovation. The SSRCC provides Swiss enterprises, especially SMEs, with a viable opportunity to gain a market presence in China while offering their Chinese counterparts the same possibility in Switzerland.    The SSRCC is part of the the Fachhochschule Nordwestschweiz FHNW, School of Business and provides services in the area of ​​business consulting and market research for Swiss and Chinese enterprises as well as joint research and executive development programmes with Chinese university partners. We are currently working on a number of market research assignments for medium-sized companies from the region of northwest Switzerland. The FHNW University of Applied Sciences has maintained an intensive exchange with companies from various sectors, renowned universities and important authorities in China for over 25 years. These relationships are used to foster the exchange of knowledge and business relations between Switzerland and China. In this way, we are able to improve the professional abilities of our students and help deliver opportunities for Swiss companies in the Chinese market.


Prof. Michael Jeive
Head of Swiss SME Research Center China
University of Applied Sciences Northwerstern Switzerland
FHNW School of Business

Erster offizieller Besuch einer swissuniversities-Delegation in China

Eine Delegation von swissuniversities, bestehend aus sechs Vertretern von Schweizer Universitäten bzw. der EPFL Lausanne und Ruedi Nützi, Direktor der Hochschule für Wirtschaft FHNW als Vertreter der Schweizer Fachhochschulen, besuchte im Dezember 2016 in Peking, Shanghai und Shenzhen 14 chinesische Universitäten. Es handelte sich um den ersten offiziellen Besuch einer Delegation von swissuniversities in China. Dies in der Absicht, die von Bundespräsident Schneider-Ammann und Staatspräsident Xi Jinping beschlossene strategische Partnerschaft im Bereich Innovation zu konkretisieren.

swissuniversities Delegation 2016 bei Huawei

swissuniversities Delegation 2016 bei Huawei

Die chinesischen Partner zeigten grosses Interesse an einer Zusammenarbeit mit der Schweiz und mit Schweizer Universitäten und Hochschulen. Auch das spezifische Profil der Fachhochschule fand grosses Interesse, geht es doch in allen Volkswirtschaften um die Praxisorientierung der Wissenschaft. Die Hochschule für Wirtschaft FHNW unterhält bereits rege Kontakte zu nicht weniger als 10 Universitäten in China. In dem Sinn war z.B. der Delegations-Besuch an der Shanghai University of Finance and Economics SUFE ein Heimspiel für Ruedi Nützi: Die Hochschule für Wirtschaft FHNW plant zurzeit mit der SUFE neue Programme in den Bereichen Innovation und Entrepreneurship sowie Forschungs-Kollaborationen und in Zukunft Executive Development Programmes (EDP). Zudem hatte Ruedi Nützi im Juli 2016 an der Summer School der SUFE unterrichtet. Ein weiterer wichtiger Output des Delegations-Besuchs im Dezember 2016 war für die Hochschule für Wirtschaft FHNW u.a. die Aufnahme von Beziehungen zur Central University of Finance and Economics CUFE in Peking.

Solche Universitäts-Partnerschaften sind von entscheidender Bedeutung für eine moderne, international-orientierte Fachhochschule. Durch die Kollaborationen werden neue Kenntnisse generiert, und wir können das gewonnene Wissen an unsere Studierenden weitergeben, die sich in ihrem zukünftigen beruflichen Alltag in einem globalisierten Umfeld bewegen werden. Die Partnerschaften ermöglichen auch Austauschsemester an chinesischen Universitäten für unsere Studierenden, die sich dadurch neue soziale und kulturelle Kompetenzen aneignen können. Unsere vertieften Marktkenntnisse und das Ökonomieverständnis in China  teilen wir auch mit unseren Wirtschaftspartnern, um sie in ihren China-Aktivitäten zu unterstützen. Mehr Informationen dazu erhalten Sie auf unserer SSRCC-Website.

Winter sports market in China

The 1st China International Winter Sports Industry Conference and Exhibition in Beijing provided an overview of the Chinese winter sports market in the run-up of the Olympic Winter Games 2022 in Beijing. With the right know-how and the right partners, there are a lot of opportunities for collaborations and business opportunities for Swiss companies.

wintersport1This autumn the first China International Winter Sports Industry Conference and Exhibition took place in Beijing. The organization was supported by several Swiss organizations like the Swiss Embassy, Swiss Business Hub, SwissCham Beijing and Switzerland Tourism. But also the embassies of France, Austria, Finland and Germany and the tourism bureaus of France, Finland and Italy belonged to the supported organizers. Around 500 participants, interested in winter sports, attended the conference. Three European countries – Austria, Finland and Switzerland – hat the opportunity to present their countries and ski resorts at the conference. The European tourism experts experience a real skiing fever in China since the 2022 Olympic Games announcement and Swiss companies should grab the opportunity for extending their business activities to China.

wintersport2In developing ski areas, China can learn a lot from the European countries with mountains and a long tradition in ski tourism. But we also can learn a lot from the Chinese in using devices. The presented Virtual Reality technology could possibly be interesting to prepare for extreme skiing or freestyle skiing. But it is not only in VR technology where Switzerland can learn from China. The Chinese ski industry uses more modern technologies to enhance the skiing experience. There are many apps helping skiers with various steps of the experience.

Overview sport market in China

The conference provided an overview of the Chinese sports market. Chinese consumers in cities spend around 30% of their disposable income on sport related activities and products. This is equivalent to a real market value of approx. 7,4 billion RMB per year, mostly on football related activities. But there is an increasing high potential in winter sports regarding the Olympic Winter Games 2022 in Beijing.

Over the last several years the sport market grew by 17% per year. It is expected that by the year 2025 500 million people will be involved in jobs that have some relationship to sports. In the last few years tourism as a whole but also the winter tourism has become a mass product. Tourism will become the biggest driver of economic growth in this decade. But companies should start focusing on niche markets to generate the high profits. This might help Swiss companies that are already operating within a niche market. It might be better to increase the services and linked to that the quality instead of growing in size as the increased quality can lead to a more sustainable profit increase.

The Chinese target group

Chinese people who visit a ski resort actually do not only want skiing, therefore Ice and Snow theme parks are needed. Many of the guests want to spend more than one day in a resort, which requires a suitable hospitality concept and the resorts have to become multimode as most of the resorts only generate about 40% of their income with skiing. So far China has only a few ski resorts and they are quite small. Most of the ski resorts are situated in the Dongbei region which includes the province of Heilongjiang.

wintersport4Only 0,4% of the Chinese population currently ski (compared to 2,5% in the US or 20% in Norway), but the number is expected to rise sharply as 2022 approaches. Most of the skiers practiced skiing the first time and 80% of the people only ski once a year. China will improve the skiing experience online and offline. The online experience is an easy one as it quite cheap. The offline experience of course is more expensive as the whole infrastructure has to be set up. But for Swiss companies the offline infrastructure provides a lot of opportunities for collaborations.

Experts in Chinese winter sport resorts

wintersport9An experienced manager of ski resorts is Mr Benno Nager from Secret Garden Resorts. He shared his experiences at the conference. After many years in Switzerland and the US he was hired to manage the Secret Garden Resort in China. This resort is part of the planned Olympic village for the Nordic and Freestyle skiing events. From his experience an important part of a successful resort is its environment. It is useful to build a resort out of existing villages as they have already the needed infrastructure. He pointed out to the fact that if people are living in the village all year round the existing economy will ensure a more sustainable resort. The Olympic village will be built from scratch but if China learns from good and bad examples of ski resorts they can succeed nonetheless. And there are a lot of business possibilities for Swiss companies.

Mr Vincent Vahramian, a ski slope and ski resort architect who worked on approx. 30 resorts in China said, that due to the high percentage of people who spend only one day in a resort, the resorts should not offer too many activities for individuals but rather focus on family activities. If a family spends one day in a resort they would normally not attend individual activities but stay together. Physical activities rather than cultural, such as museums, increase the willingness of returning to the resort. And the resorts should rather focus on events and activities that create a certain atmosphere. This will encourage people to repeat their visits, too.


If a Swiss company would like to analyse or try their market entry into the winter sport market in China, we are happy to help. For those who would like to attend the 2nd China International Winter Sports Industry Conference and Exhibition in 2017, safe the date: 20 – 22 September 2017 in Beijing.


You might also be interested in:
Beijing Olympics 2022 Fact Finding Mission
13. – 15.2.2017 in Beijing
read more…

China Ski Industry White Book
Author: Wu Bin / Wei Qinghua
read more… (PDF)


Last week, over 100 guests from universities across China travelled to Switzerland, specifically to the FHNW in Olten for the 2016 International Conference on Management Science and Engineering. This is the 23rd time that the conference has been held by the Harbin Institute of Technology, but the first time that there has been a joint organising and academic committee and an international partner (FHNW) playing such a central role.

IMG_9796.RMX cropped

Some of the authors and guests take a photo break during coffee at the opening ceremony

Over 100 presentations took place with papers being submitted by (mostly) lecturers and doctoral students from the University of Applied Sciences and Arts Northwestern Switzerland (FHNW), Harbin Institute of Technology, Harbin Engineering University, Fudan University, Beijing Foreign Studies University, Hong Kong Polytechnic University, Beijing Institute of Technology, Nan Kai University, Shanghai Maritime University, Southeast University, Hangzhou Dianzi University, Northeastern University at Qinhuangdao, Center for Socio-Eco-Nomic Development, Geneva , Shenyang University of Technology, Nanjing Audit University, Beijing Decision-making Consultant Center, China University of Mining &Technology, Dalian University of Technology, Hohai University, as well as universities from South and South East Asia.


The Vice President of HIT (foreground) and Dean of HIT School of Management discuss the keynote speeches

Distinguished Guests

The conference also included speeches from Professors Dr. Ruedi Nützi and Professor Dr. Rolf Schaeren (School of Business, FHNW, Switzerland); Counselor XI Ru, Education Section, Embassy of The Peoples’ Republic of China in Switzerland; Professor Qiang Ye, Dean School of Management, Harbin Institute of Technology, P.R.China; Professor Gus Gaynor, IEEE Technology Management Council, USA; Beatrice Ferrari Ph.D., Deputy Head International Relations, State Department for Education Research and Innovation; Nektarios Palaskas, Ph.D., Head of Science, Technology and Education Section, Swiss Embassy in the People’s Republic of China.

Our two distinguished keynote speakers for the opening ceremony were Professor Doug Vogel, Harbin Institute of Technology, P.R.China and Professor Dr. Xinhua Wittmann, School of Business, FHNW.


We were treated to some excellent papers from both experienced and younger academics and all of those who took part gained valuable input.

Challenging Research Topics

For the SSRCC, it was wonderful opportunity to bring together academics from China and Switzerland to investigate research in the areas of:

  • Big Data and Business Analytics
  • Enterprise Ecosystem and Enterprise Strategy in the Context of Big Data I
  • Challenges of Cross-Border Collaboration
  • Financial Innovation and Risk Management
  • Health Care Dynamics and Solutions in Changing Societies
  • Strategy and Innovation Management
  • Urban Development and Governance

To wrap up the conference, we hosted a workshop on Transfer Research into Practice: Creating Actionable Management Knowledge.

The SSRCC’s mission is to “promote information and technology exchange and bring together industry partners from Switzerland and China to build cooperation and innovation. The SSRCC provides Swiss enterprises, especially SMEs, with a viable opportunity to gain a market presence in China while offering their Chinese counterparts the same possibility in Switzerland.”

Building Sustainable Academic Partnerships

A conference like this allows us to build stronger relationship with business schools across China and opens myriad opportunities to generate and disseminate  knowledge for key FHNW stakeholders including local industry partners,local public sector partners, local civil society partners e.g. chambers of commerce, students at FHNW, continuing education students, FHNW staff.

We plan to follow-up the conference by working towards joint research and publications on business environment, market entry, effective business models, cross-border collaboration in China so that we can further support Swiss and Chinese companies and institutions through our local networks with Government, industry and academic partners in China and Switzerland as well as cooperating with partner universities to develop programmes to ensure that the knowledge we generate is shared widely.

This quick post is mostly to say thanks to all of those who worked so hard to make the event a success including the whole SSRCC team and all our colleagues at HIT.

It’s great to report that the conference was a great success and we’re looking forward to taking part again in 2017.

More photos of the conference


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Chinese social media channels outstripped the western well-known channels

workshop1Everyone is currently talking about digital marketing. But using digital marketing as a communication tool in the Western world of business is not the same as in China as the tools, the users and the environment are radically different. At the same time, Chinese people are very advanced in using Social Media. With the Workshop „Digital Marketing in China“ Ms Dr. Chun Chen introduced the workshop audience to the most common Chinese digital marketing channels.

At the beginning of social media a lot of Chinese channels were just a copy of western channels like YouKu for YouTube, Baidu for Google, but this comparison is no longer valid. Nowadays the Chinese channels combine a lot more services in one channel compared to their western counterparts. As an example Ms Chen introduced  the most important channel in China, WeChat. At the beginning WeChat was the counterpart of WhatsApp. Nowadays WeChat offers similar services like WhatsApp, Facebook, Skype, Browser, Google Maps, Paypal and Uber, all of them combined in one single channel. Therefore western companies who want to reach their  desired Chinese target group, must understand  the Chinese handling with social media and the functions of Chinese social media channels first and then choose the right channel. Usually the first decision will be if you need an e-commerce channel for selling products or a news channel to make your company or brand better known.workshop2

The speaker Ms Dr. Chun Chen is the Digital Media Project Leader at Swatch Group in Biel-Bienne and is a profound expert in Chinese digital marketing.