Learning about China and it’s Culture at the Insight China Preparatory Seminar 2019

By Philippe Muff, PR Team Insight China 2019

As a public event, the Preparatory Seminar not only aims to prepare the Insight China delegation for the subsequent On-Site Seminar in China but also welcomes visitors from in- and outside the University as well. Thanks to numerous high-profile speakers as well as engaging workshops and discussion panels, the participants gain key knowledge for understanding today’s China.

The first day was filled with presentations and workshops revolving China, such as its history, language and culture. Among the workshops was Qi Zhu-Ammann’s, Managing Director at Confucius Institute at the University of Basel, where she gave the participants a brief but essential introduction in the Chinese Language, its pronunciation intricacies and regional differences.

The following Tuesday comprised of several notable guests—the Chinese Ambassador to Switzerland, his excellency Geng Wenbing being the first. He talked us through the history and evolution of China, by highlighting the developments of China since the Opening Up and Reform efforts, when China has entered a new era in 1978. He continued by explicating how the Communist Party of China (CPC) in 1921, and in 1949 the People’s Republic of China came into being. Moreover, to mark the 100th anniversaries of these two important dates, the CPC set goals that are to be met by 2021 and 2049.

Read all about the speeches, workshops and discussions of this year’s Preparatory Seminar on the Insight China website. Highlights included an interview with Uli Sigg; a panel discussion with Nico Luchsinger (Asia Society Switzerland), Martina Fuchs (CNN Money Switzerland), Michael Jeive (FHNW) and Thomas Christ (Swiss Chinese Chamber of Commerce) and a speech of the Chinese Ambassador to Switzerland, his excellency Geng Wenbing.

Ambassador Geng Wenbin

By 2021, the goal is to “build a moderately prosperous society in all respects”. This essentially means making sure that China’s development improves the lives of all its people, particularly those who are below or near the country’s poverty line.

After the speech of Ambassador Geng Wenbin

By 2049, the centenary of the People’s Republic of China, the goal is to “build a modern socialist country that is prosperous, strong, democratic, culturally advanced and harmonious”.

Staying on the topic of history and diplomacy, the next guest Mr David Braun conducted a speech about the Swiss-Chinese relations. Mr Braun is the Regional Coordinator for East Asia at the Federal Department of Foreign Affairs FDFA. He stressed that “China’s rise is a renaissance and seeking cooperation and addressing differences is important. Giving a final message to the students, he cited Albert Einstein, “The only source of knowledge is experienced” and encouraged us to study and experience China further.
The morning continued with an interview of Dr Uli Sigg, businessman, art collector and most notably, Former Swiss Ambassador to China conducted by Insight China Project Team member Nadine Hitz. She inquired about his positions as ambassador, education in China and his motivation for curating Chinese contemporary art. 

On the question where he sees the difference between Swiss and Chinese students, he underlined that the Chinese students are extremely ambitious. Consequently, for Chinese families, even the choice of the kindergarten is carefully made and going to University is viewed as essential for the young Chinese population to succeed. His visit was then concluded with an open and insightful Q&A session. 
In the afternoon, Mr William Leigh-Pemberton, the Strategic Development Director at Bertschi AG, presented the opportunities along China’s New Silk Road and the details of the Belt and Road Initiative. He explained the challenges of doing business in China and how success is achieved in the eastern region. He emphasized one such challenge for the west—that China is a fast-moving economy. To win in China, Mr Leigh-Pemberton advised that companies should respond quickly to customers and that a highly motivated and content team is crucial to succeeding.

On Thursday, Dr Heinrich Siegmann of the organisation SwissBanking kicked the day off with a presentation with facts and figures about China’s efforts in internationalizing their currency and foreign financing endeavours. He explicated how China already contributes to around one-third of total world economic growth and that by 2012, more than 10,000 financial institutions worldwide were doing business in RMB, manifesting the currency’s dominant position in the global economy. Furthermore, globalization would not have been possible without competitive and growing banks in China. 

Afterwards, the seminar resumed in the afternoon with Thomas Christ of Swiss Chinese Chamber of Commerce joining us. He showed that Switzerland is seen as an innovative and highly organized country by Chinese people. He described the assumption that Chinese people are good at copying things but added that Chinese are also better in organic innovation because they create cheaper and more high-quality products. However, in terms of disruptive innovation, China has potential. Consequently, people are becoming more afraid of China and the question for the future arises—if we need to be wary of the dominance of China or embrace it.

The Insight China Team with the panellists Nico Luchsinger, Martina Fuchs, Thomas Christ and Michael Jeive

The last event of the day was the panel discussion between Nico Luchsinger, Co-Executive Director of Asia Society Switzerland; Martina Fuchs, CNNMoney Switzerland TV Anchor; Michael Jeive, Head FHNW China Centre Research and Consultancy and Thomas Christ, who previously held his presentation. The first matter at hand was China’s positions in the world stage, where our panellists discussed geopolitical motivations, economic benefits and international relations. The latter part of the panel then touched on the subject of challenges and outlook for China, discerning its imminent problems such as slowing growth, sustainability and moral questions regarding their foreign investments. 

They further discussed how the protectionist policies of the US endanger its dominant position in the world stage and that the remaining developed world might further lean towards China. Furthermore, China’s motivations regarding its economic expansion efforts and investment strategies remain opaque and pose an important and complex topic. The panellists also talked about Chinese M&As in Switzerland and the passivity of China regarding influencing Swiss businesses, surmising possible motivations.

Looking Back and Looking Forward: The Challenge of Predicting an Unpredictable World

Commentary by Prof. Michael Jeive

As the year draws to a close, one is tempted to reflect all key events from the preceding 12 months and to look forward to a year ahead. However, it seems in 2018 that events are moving so quickly that there is barely time to reflect, or that one’s preliminary conclusions are overtaken by rapidly changing circumstances.

This is especially true in China. A year ago, one might have expected that the imminent celebrations of the 40th anniversary of the „Reform & Opening“ policy that started at the 3rd Plenum of the 11th Party Congress on Dec. 18–22, 1978 would dominate both national and international headlines in December 2018. Deng Xiaoping’s call to ‘Emancipate the mind, seek the truth from facts and unite as one in looking to the future’, concluded the 1978 Central Economic Work Conference and set the stage for the third plenum of the eleventh Central Committee of the Communist Party of China (CPC). (A report on the 1978 Plenum can be found here.)

The 40 years since 1978 have brought remarkable and unprecedented change, the few tables below Identifying just some of the areas of radical change and progress.

An extensive survey  of the reform period, and source of the tables above, has recently been published by the Australian National University Press (see link in reading list below).

While the national press in China will no doubt feast on the celebrations much of the rest of the world may be more focused ongoing trade war and its impacts.

Next week is also likely to see the launch of the annual Central Economic Work Conference which convenes to define the agenda for the following years key economic policies. The event is normally meticulously planned in advance with policies debated, discussed and consensus created before the formal meetings. Today it is not clear whether the recent Xi-Trump Dinner at the G20 in Argentina will lead to significant changes in China’s 2019 policies and priorities.

However, here too, there appears confusion or at least a definite lack of clarity:

Caixin Global – Charts of the Day: Beijing and Washington Frame Trade War Talks Differently

The Trump-Xi meeting on the sidelines of the G-20 Summit over the weekend has brought a temporary trade truce between the world’s two largest economies. While Beijing and Washington both called the meeting “highly successful,” the two governments have described the results quite differently in their respective statements.

To provide you with a more nuanced understanding of the Sunday meeting and the progress of trade talks, Caixin has put together a side-by-side comparison of the two statements, as well as the joint statement released in May following Vice Premier Liu He’s round of negotiations with U.S. Trade Representative ‎Robert Lighthizer‎ in Washington.

The full article

Axios.com – Behind the scenes of Trump’s trade wars

Last Saturday night, after his dinner with China’s President Xi Jinping in Buenos Aires, President Trump rode to the airport in his armored limousine. The first lady, Treasury Secretary Steven Mnuchin and Press Secretary Sarah Sanders joined the president in „The Beast.“

What happened: Inside the car, Trump dictated a statement to Sanders listing the concessions he said China made during the dinner, according to two sources familiar with their private conversation. The statement, which was circulated to principals, was all Trump. Since then, we’ve seen a mess of competing and confusing statements from the Chinese and American sides, throwing U.S. stock markets into a spiral.

The full post

In our last newsletter, we discussed the US China trade war arguing that “It is precisely here  that we see the nexus of the rising conflict between the US and China – not simply trade, but technological capability. The Made in China 2025 (中国制造2025) programme aims to comprehensively upgrade China’s technological capabilities reducing its dependency on western developed economies”. The full impacts of the conflict are still to be seen, but some initial winners and losers can perhaps be identified. In recent days we have seen more and more reports that Beijing is willing to modify the Made in China 2025 (中国制造2025) programme to open market access to more foreign companies.

While the recent Xi-Trump Dinner at the G20 in Argentina offered some hope for a softening of the dispute and appeared to signal a willingness on both sides to return to negotiation and compromise, the arrest of Huawei CFO Meng Wanzhou and the news on December 11 of the arrest in China of a former Canadian diplomat offer evidence of a hardening of approaches.

China’s public response to the arrest of Meng Wanzhou had already been robust, Michael Kovrig’s subsequent detention, if not related, is a very great coincidence:

In a recent page three editorial in the Party’s official People’s Daily newspaper, China’s leadership makes the sternness of its position known in regard to the arrest in Canada of Huawei CFO Meng Wanzhou (孟晚舟), the daughter of the company’s founder.

The commentary is attributed to this “Zhong Sheng” (钟声), a pen name used in the paper since November 2008 for important pieces on international affairs on which the leadership wishes to register its view. The name “Zhong Sheng”, literally ”bell tone”,is a shortened version of “bell tone to warn the world” or jingshi zhongsheng (警世钟声).

But it is clear from the piece that the Chinese leadership, at least publicly, does not view this as a legal case at all, but purely as a political move on the part of the United States and Canada.


Looking forward there seem to be more questions definite answers. Is Beijing ready to deliver on the reform promises of the 2013 Third Plenum? Will Xi Jinping use the Reform and Opening anniversary commemorations to announce major economic reforms and further opening?

South China Morning Post –

All eyes on China’s annual conference as President Xi Jinping prepares to unveil economic game plan for 2019 amid trade war tensions with the US

China’s top leadership is likely to hold the annual policymaking Central Economic Work Conference next week

The meeting of the mainland’s top leadership will decide what Beijing will do to keep growth on track amid the trade war truce with the United States

Full story here

What impact will US and European pressure and the needs of the Chinese economy and enterprises have on the (re)formulation of the Made in China 2025 policy? While there seems little or no evidence for political reform or a loosening of the ideological party direction, there appear to be a growing number of voices within the country pushing for greater economic openness.

When a Trade War is not a Trade War

Opinion Piece by Prof. Michael Jeive

The news is full of reports on the current trade tensions, trade war or conflict between the USA and China.

What began with a gradual changing of positions, especially in the USA between 2016 and 2018 has rapidly escalated. The attitude towards China in the West, initially in the US, but also across Europe has hardened significantly. Internationally, the prospects of some form of conflict (whether trade conflicts or otherwise) between an increasingly assertive China and other regional or international powers is on the rise. While in the US a populist president attempts to energise his grassroots support by focussing his ire on perceived enemies both within and especially without US borders, within China the US is increasingly perceived as attempting to halt China’s natural rise back to regional if not global pre-eminence.

While it may be anathema for liberals, the use of trade as weapon is a traditional realist or geopolitical approach. We should not forget that the vast majority of governments across the globe are not simply liberal, and that both the US and China as well as most Asian governments fall into this category. A realist or realpolitik approach, epitomised by many by former Secretary of State Henry Kissinger (who negotiated the US/China détente during the Vietnam War to take advantage of and exacerbate Sino – Soviet tensions thus weakening the Soviets in the Cold War) would see maximising national power as the greater goal. Realists tend to see global political and international relations as geopolitical game whose rules change little over time. The struggle for power and influence, the mobilisation of partners through alliance formation or vassals states through clientist relations, conflict, war, scarcity and economic competition—all of these are seen as constant patterns and modes within an anarchic global system and they endure despite changes over time in ideologies, institutions, or technology.

Political liberals might point to the abolition of slavery and the diminution of great power wars as signs of enlightened human progress. Political realists might point instead to the brutal similarities, despite the passage of some 2,500 years, between how the powerful Athenians treated the weaker Melians in ancient Greece and how the stronger Serbians treated the unarmed Bosnians of Srebrenica in the modern Europe of the 1990s. Although realists recognize the potential for cooperation and peaceful relations among states, they tend to be pessimistic regarding the human condition and political behavior. Realists emphasize the fallibility rather than perfectibility of human beings or, as Robert Gilpin once put it, political realists “never had much hope for the human species to begin with” (Gilpin 1996, 3).

(Michael Mastanduno (2014) Realism in Asia in Pekkanen et al 2014)

The trend for a revisionary reading of relations between the developed West and China is further taken up in The Economist’s Changuan column:

Western relations with China have long whiffed of hypocrisy. Politicians mumbled about welcoming China’s rise when they meant that they did not know how to stop it. Such leaders hoped instead to manage the impact of that soaring growth so that, on balance, China, their countries and the world would all be better off. Chinese officials, in turn, continue to talk of seeking “win-win co-operation” with America, even as they privately accuse Team Trump of plotting to contain their country. The same officials boast of open markets but, when Western governments raise specific cases of brutal treatment of foreign firms, blandly reply that they cannot get involved in commercial disputes. (Source: The Economist)

The US President and some of his more ardent China critics accuse China of using its military, spies, economic power and propaganda prowess to undermine the U.S. around the world and influence its domestic politics claiming that such activities will no longer be tolerated. At the same time, more and more people within the Chinese government and corridors of power seem to be reaching the conclusion that the conflict is not about trade, but about preventing China’s re-emergence as a regional or global power

As Keyu Jin argues in a Caixin opinion piece,

Yet, in China’s view, what the U.S. is really reacting to is not only the specifics of its trade policy, but also its overall development model and its aspirations to become a major global power — aspirations that are not out of reach. In fact, the Chinese believe, Trump’s trade war effectively proves that China has become a real and present threat to American hegemony.

Whether this is true or not is irrelevant; what matters is Chinese perception. Whereas in the past, when only a few conservatives warned of U.S. attempts to “contain” China, virtually everyone in China now buys into this narrative, including a growing number of young people.

Having grown up amid prosperity and confidence, exposed to Western lifestyles and educations, China’s millennial generation — born in the 1980s and 1990s — were supposed to usher in an era of even greater openness and freedom. Yet these young people — who have previously reported much warmer feelings toward Western countries and Japan than their parents and grandparents — are having their faith in Western ideas tested by Trump’s actions.

The real danger is that rising nationalism could embolden a contingent of the Communist Party, known in China as the New Left, that denounces capitalism and its Western proponents, and calls for a return to the Maoist socialist order of 40 years ago. (Source: Caixin Global)

While a full-blown return to Maoist policies is still barely conceivable, it is clear that the post-Bo New Left have been emboldened in their criticisms of the liberal order, more insistent in their calls for red songs and red culture and more determined that the political, and especially orthodox party political views must be upheld in all places at all times at all costs. This has included the quashing of dissent; politicisation of the anti-corruption activities; demands for CPC leadership in all aspects of society; confirmation of Xi Jinping as Core Leader & Helmsman, removal of term limits for Presidency (and Vice-Presidency) and enshrining of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era in the constitution.

One key element in this calculation is the concept of Comprehensive National Power. The ideas itself has ancient roots, but in its modern form is related to the idea of soft power suggested by Robert Nye in his 1990 book. Soft Power is the power of influence which acts in addition to the hard power of military force. In the nineteenth century, the UK used its cultural power to influence the most powerful families in its imperial dominions, bring their sons  (and later daughters too) to Oxford and Cambridge,  their military officers to train at the elite officers schools in the UK and promote English literature and science as the global bench mark. Substitute Harvard, Stanford and Caltech, and US policy is much the dame today. China increasingly invites the children of elites in Africa to study at Peking University, some of these probably the grandchildren of those who studied at Oxford. However, Comprehensive National Power is more than just hard and soft power. There are various methods for calculating CNP, but include aspects including Critical mass (land, population, energy and resources), economic strength, technological strength, military strength and cultural appeal. It is precisely her that we see the nexus of the rising conflict between the US and China – not simply trade, but technological capability. The Made in China 2025 (中国制造2025) programme aims to comprehensively upgrade China’s technological capabilities reducing its dependency on western developed economies for key components especially semiconductors (see the ZTE crisis).

Central to a realist geopolitical approach would be to consider the ultimate interests and therefore goals of the conflict parties. China’s goals appear quite transparent – their policies laid out in plans and policies. The US appears less certain in its ultimate direction, but increasingly determined in its approach.

And it is worth remembering that Beijing’s endgame is not necessarily to ensure the financial health of its country this year or the next. If China were to suffer short-term pain to gain a real and lasting advantage over the United States — or at least not lose any advantages it does have — it might be willing to struggle a bit today.

“The negotiation between the two great powers isn’t about how many soybeans or Boeing airplanes they buy by the end of the year,” said Kevin Warsh, a former governor of the Federal Reserve. “We are at a pivotal moment in history. The actions of the U.S. and Chinese governments in the next 12 months will set the course for the relationship of the two great powers of the 21st century.” (Source: NY Times)

The current direction of travel of the US- China Trade War is certainly troubling, but not necessarily surprising when considered from a realist perspective. Some elements in both camps are lobbying for a meeting between Xi Jinping and Donald Trump on the fringes of the upcoming G20 summit. According to the Wall Street Journal “Mr. Trump has dedicated a team to plan for his summit meeting with Mr. Xi, … One of the people involved in the planning is Christopher Nixon Cox, grandson of former President Richard Nixon, whose trip to China in 1972 eventually led to diplomatic relations between the two nations. Meantime, the planning team on the Chinese side includes Liu He, Mr. Xi’s economic envoy…The plan is to get Trump in a room with Xi, get a small win and declare an end to the whole thing,”. However, there are strong forces in both Washington and Beijing arguing forcefully against such a compromise and for a decoupling of the US economy from China and at the current moment; it appears the hawks may have the upper hand.

Will Beijing be willing to suffer short-term pain in the form of falling orders and negative economic impacts of the Trump Tariffs in the hope that it can hold out until rising prices in the US and the impacts of its own targeted tariffs erode support for the current US policies? Might  global US corporations influence their own governments policy and put their weight behind the doves in the administration? The outcomes of the current trade conflict are unclear. In times of such uncertainty, it would be advisable for those closely engaged in international relationship with China and the US to revisit their risk assessments. For international companies dealing with the US and China the geopolitical situation has become increasingly volatile, uncertain, complex, and ambiguous (vuca). Their risk analyses need to be constantly updated and should ensure that political risk is included and weighted as highly as more traditional business risks. For scientific collaborations, the technology transfer clauses in agreements need to be carefully checked and new agreements drafted to ensure that win-win is not just an empty phrase. For all of us, we might hope that calmer heads on both sides will prevail and this trade war does not develop into a more dangerous conflict.

Additional sources:

Huang, S., 1992. On comprehensive national power – zonghe guoli lun. Beijing: Chinese Social Sciences Press.

Nye, J.S., 1990. Bound to lead: the changing nature of American power. New York, NY: Basic Books.

Saadia Pekkanen, John Ravenhill and Rosemary Foot, eds., Oxford Handbook of the International Relations of Asia (Oxford: Oxford University Press, 2014)

Schweizer Strategien für die Herausforderung China

von Prof. Dr. Ruedi Nützi, Direktor Hochschule für Wirtschaft FHNW

Die Schweiz hat die Volksrepublik China als eines der ersten westlichen Länder anerkannt. Eine wirtschaftliche Strategie fehlt jedoch und muss rasch ausgearbeitet und konsequent umgesetzt werden.

Die Schweiz nahm in den bilateralen Beziehungen zu China immer eine Sonderstellung ein. 1950 war die Schweiz eines der ersten westlichen Länder, welche die Volksrepublik China anerkannte. Mittlerweile bestehen über 30 offizielle Partnerschaften zwischen Schweizer und chinesischen Städten, Kantonen, Regionen und Provinzen. Die älteste Partnerschaft – zwischen der Stadt Zürich und Kunming – feierte im letzten Jahr ihr 35-jähriges Bestehen.

Das Freihandelsabkommen und die strategische Partnerschaft im Bereich Innovation bescheren der Schweiz erneut eine Ausnahmestellung – doch das Zeitfenster, diesen Vorteil zu nutzen, ist begrenzt. Denn China ist gemäss Plan auf dem Weg zur Vormachtstellung auf der Welt. Die Entwicklung wird dabei nicht konstant vonstattengehen. Vielmehr werden sich die Aktivitäten Chinas in allen Gebieten expansiv sein wie nie zuvor.

Darum muss sich die Schweiz vertieft mit China auseinandersetzen, Wissen über China schaffen und dieses den relevanten Akteuren zur Verfügung stellen. Ziel muss sein, eine breit abgestützte China-Strategie zu entwickeln und sich konsequent daran zu orientieren.

Der Event „Swiss China Update 2018“ der FHNW vom 21. Juni in Olten versteht sich als Plattform für aktuelles Schweizer Wissen über China und seine Wirtschaft und Politik. Daher werden in diesem Jahr drei Schwerpunkte gesetzt: Im Wirtschaftsforum tauschen Schweizer KMU Erfahrungen und Perspektiven aus; im Tourismusforum erfahren Sie am Fallbeispiel Luzern, wie die Stadt mit ihren chinesischen Gästen umgeht; und das Partnerschaftsforum beschäftigt sich mit subnationalen Schweizer Partnerschaften mit chinesischen Städten und Provinzen.

Wir freuen uns auf Ihren Besuch am Swiss China Update in Olten! Programm und Anmeldung unter http://fhnw.ch/swiss-china-update

Die Hochschule für Wirtschaft FHNW unterhält seit 25 Jahren intensive Kontakte zu China. Aktuell verfügt sie über mehr als 20 Partnerschaften in 13 chinesischen Provinzen. Alljährlich besuchen 200 chinesische CEOs und Regierungsvertreter Weiterbildungsprogramme an der Hochschule in der Schweiz.

Chinese Spring Festival and Other Important Public Holidays

Authors: Ji Yuan, Wang Miaomiao

Are you planning your 2018 trips or meetings in China? Those already working with China will know that mid-February is not the ideal time for business meetings as it is the time of China’s biggest annual holiday, the Chinese Spring Festival.

Ji Yuan from our SSRCC Harbin office and Wang Miaomiao from our SSRCC Swiss office present a guide below to the main holidays and a few additional days of interest to help you plan your next visits to China.

Chinese Holiday Calendar for 2018

1. Spring Festival (15 – 21 February 2018)
Dumplings at New Years EveThe Spring Festival, also known as Chinese Lunar New Year, is the most important festival in China to welcome the coming year. The key activity is reunion dinner which gathers one’s whole extended family, and it’s held on Spring Festival Eve. People may visit their family and close friends with wine and food in the first and following days of Spring Festival, which is called “Chuanmen”.

2. Qingming Festival (5 – 7 April 2018)
Qingming Festival is on the first day of the fifth solar term of the traditional Chinese lunisolar calendar, also known as “Tomb-sweeping Day”. People visit the graves or burial grounds of ancestors and perform worship ritual including burning Joss paper (纸钱) as money for the death to use in the other world.

3. Labour Day (29 April – 1 May 2018)
Labour Day is originally a way of honouring Chinese workers, and now it’s more a joyful holiday to share a relaxing time with family and friends.

4. The Dragon Boat Festival (16 – 18 June 2018)
Dragon Boat FestivalOriginally to commemorate the death of the poet and minister Qu Yuan 2500 years ago and highlight the virtue of loyalty, the Duanwu Festival now is widely known as the Dragon Boat Festival because of large scale Dragon Boat competition. It is on the 5th day of the 5th month of the Chinese lunar calendar. People eat Zongzi, which is made by sticky rice with either sweet stuffing (e.g. in the Northern China) or meat stuffing (e.g. in the Southern part). Gifts of Zongzi in various forms are very popular in recent years.

5. The Mid-Autumn Festival (22 – 24 September 2018)
Mid-Autumn Festival is on the 15th day of the eighth lunar month. Responding to the meaning of brightest and roundest full moon in a year, the festival emphasizes the value of union and thanksgiving. Family and friends would come together to celebrate. Other activities include Mid-Autumn lanterns with riddles and having people to guess the answers. Mooncake is the most popular gift during Mid-Autumn festival period. Representing the full moon, mooncake is in round shape with usually sweet stuffing inside.

6. The National Day (Golden week 1 – 7 October 2018)
Travelling season during the Golden Week1 October is the day when the People’s Republic of China was founded. To celebrate the forming of PRC and freedom of Chinese people, people have 7 days off, known as the “Golden Week”. Domestic tourism booms during the long vacation. People in Beijing would go to Tiananmen Square in the early morning for flag-raising ceremony. For every 5 years, the state will organize large-scale parades.

More special dates in China

1. Lantern Festival (2 March 2018)
Considered as the last day of Spring Festival Celebration, Spring Lantern Festival is on the fifteenth day of the first month (the first Full Moon of Lunar Year) in the lunisolar Chinese calendar. The celebration includes two parts: having Tangyuan, which is the dessert made from stuffing (ground black sesame or meat) covered by glutinous rice flour at home, and watching lanterns on the street which are mostly red to symbolize good fortune.

2. Women’s Day (8 March 2018)
Following the founding of the People’s Republic of China in 1949, the day of March 8 has proclaimed as Women’s Day, and allows women for an extra half day holiday. Moreover, work units and some enterprises may hold celebration for Women’s Day. The celebration provides a platform to recognize women’s achievement in the company, which helps promoting the gender equality.

3. Qixi Festival (17 August 2018)
Qixi Festival is the Chinese Valentine’s Day on the 7th day of the 7th month on the Chinese lunar calendar. It originates from a romantic fairy of a couple who is separated by Milky Way and could only meet in Qixi for one day through bridge formed by magpies. Traditionally it is a girl’s festival expecting marriage, yet it is highly commercialized in recent years. It sets up a stage for both boys and girls to celebrate each other’s accompany.

4. Teachers‘ Day (10 September 2018)
Respecting teachers is a key element of China’s tradition, thus Teachers’ Day is with high significance in China since it is first proclaimed in 1985. Students would send cards and flowers to school teachers. Teachers in China could go beyond officially registered teachers and be extended to mentors. Thus, the celebration is widely held on Teachers’ Day not limited to schools and colleges.

5. Double-ninth Festival (17 October 2018)
The Double-ninth Festival is on the ninth day of the ninth month in the Chinese lunar calendar. The celebration of the festival could be dated back to East Han dynasty, two thousand years ago. It offers an opportunity for family members to visit and show admire to elders. Traditional activities for the festival include hiking, drinking chrysanthemum liquor, and wearing the zhuyu plant (Cornus officinalis).


Ms Miaomiao Wang
Researcher at FHNW SSRCC in Olten/Switzerland

What’s Next for China? Lessons from the 19th Chinese Party Congress

On 11th December 2017, the FHNW School of Business / Swiss SME Research Center China launched the „China Insights“ seminar series at FHNW in Basel with the question „What’s next for China after the 19th Party Congress?“ and illuminated the topic from different angles.

About 60 guets followed the explanations of the experts: Ms Elisabeth Tester, ChinaIntelligence, interviewed Minister-Counselor Mr GU Hui (economic policy impacts), Ms Fiona Gao, Vischer AG (policy impacts), Mr Stephan Jüngling, FHNW (OBOR and international trade and diplomacy policy), Mr Gabriel Schweizer, Basel.Area (impacts on Sino-Swiss Business) and host and moderator Mr Michael Jeive, FHNW (key outcomes of the congress).

Minister-Counselor Mr GU Hui


The speakers: Gabriel Schweizer, Stephan Jüngling, Hui Gu, Fiona Gao, Michael Jeive, missing Elisabeth Tester

Elisabeth Tester is interviewing Minister-Counselor Mr GU Hui

Fiona Gao

Stephan Jüngling

Gabriel Schweizer

The host and moderator Michael Jeive

Networking Apero


Prof. Michael Jeive
Head of Swiss SME Research Center China
University of Applied Sciences Northwerstern Switzerland
FHNW School of Business

What Next For China? 19th Congress of the CPC Begins

The 19th Congress of the CPC has opened in Beijing with Xi Jinping giving a 3’23“ speech to the assembly during which he outlined his view of the current situation and set the agenda for the coming five years.

The coming week is a key period for anyone interested in understanding the current and future dynamics of the ruling group within the Party and therefore the state. Not only will we see the new Politburo probably on October 25, but we will be introduced to the  new thinking and policies which will be central to Xi and China’s next five years.

Xi stated:

The Chinese nation … has stood up, grown rich, and become strong – and it now embraces the brilliant prospects of rejuvenation … It will be an era that sees China moving closer to centre stage and making greater contributions to mankind.” (Guardian)

Currently, conditions domestically and abroad are undergoing deep and complicated changes…Our country is in an important period of strategic opportunity in its development…The outlook is extremely bright; the challenges are also extremely grim.” (NYT)

„The party resolutely opposes all attempts that will weaken, distort or reject the leadership of the party and the implementation of socialism“ (South China Morning Post)

(links at end of post)

Want to know more?

Join us on 11 December in Basel for our evening event hosted by the Swiss SME Research Centre China in association with Vischer

Where guest including Minister-Counselor Mr Hui GU from the Embassy of the People’s Republic of China in Switzerland, Elisabeth Tester, China Intelligence and former China Correspondent for „Finanz und Wirtschaft“, Fiona Gao Attorney at Law from Vischer and Gabriel Schweizer from BaselArea as well as Michael Jeive and Stephan Jüngling from the FHNW will discuss the outcomes and implications of the Congress both for China and the international arena.

What Next for China? Lessons from the 19th Party Congress

The 19th Congress of the Communist Party of China (CPC) is due to take place on 18 October 2017. China’s development model which merges state-directed and market-led economic policies means that understanding the outcomes of the Congress is especially important. As China’s growing importance in the global economy, international politics as well as global trade and diplomacy continues to rise, the outcomes of the Congress will have influence far beyond the borders of China.

In Switzerland, Chinese investment, most notably Syngenta, but also in a range of other industries including airport services, watches, energy, tourism and metals is evidence of China’s increasing global economic engagement and influence.

The event will bring together China-watchers to investigate and discuss the key lessons learnt from the Congress, reflect on their impacts both internationally and directly relating to Switzerland.

Themes Speakers
Key Outcomes of the 19th Congress of the Communist Party of China Michael Jeive
FHNW Swiss SME Research Centre China
Economic Policy Impacts of the Congress Minister-Counselor Mr Hui GU
Embassy of the People’s Republic of China in Switzerland in an interview with
Elisabeth Tester, China Intelligence
Policy Impacts of the Congress Fiona Gao
Attorney at Law, Vischer AG
Belt and Road Initiative – China’s Key International Trade and Diplomacy Policy Dr. Stephan Jüngling
Lecturer FHNW School of Business
Impacts on Sino-Swiss Business and Investment Gabriel Schweizer
Senior China Expert, BaselArea.swiss
Panel discussion

  • Impacts on Sino-Swiss economic relations
  • Impacts for Swiss Business
All speakers plus audience discussion

See our full list of workshops and seminars here https://web.fhnw.ch/plattformen/ssrcc/china-insights


Additional Links

Leadership Trainingsprogramm „Snow and Ice“ für chinesische Kaderleute

Author: Hans-Kaspar von Matt

Die Hochschule für Wirtschaft FHNW führt regelmässig zwei- bis dreiwöchige Leadership Trainingsprogramme zu verschiedenen Themenbereichen für chinesische Kaderleute durch. Die Teilnehmenden haben in der Regel eine Führungsfunktion in einem chinesischen KMU oder einer Ausbildungsinstitution inne oder sind Mitarbeitende der Provinzregierung. Sie wollen sich auf ihrem Fachgebiet in der Schweiz weiterbilden.

Im August/September 2017 absolvierten 28 Führungskräfte aus Tourismus- und Sportinstitutionen der chinesischen Provinz Heilongjiang ein Weiterbildungs-Programm zum Thema „Snow and Ice – Tourism and Sports in Switzerland“.







Die Gruppe besuchte die Schweizer Tourismus-Orte Engelberg/Titlis, Andermatt/Sedrun, Arosa, Engadin/St.Moritz, Flims/Laax, Saas Fee und Crans Montana und hatte so die Gelegenheit, sieben unterschiedliche Schweizer Tourismuskonzepte kennenzulernen.

Die chinesischen Tourismus-Spezialisten besuchten mit Garaventa Seilbahnbau, Goldau und Stöckli Skimanufaktur, Malters auch zwei Produktionsfirmen für touristische Anlagen und Sportgeräte. Bei Omega, Biel und Viktorinox, Brunnen erhielt die Gruppe einen Einblick in zwei Firmen, die im Wintersport-Sponsoring tätig sind. Wertvolle Inputs erhielten sie auch beim SECO zur Tourismuspolitik des Bundes und Schweiz Tourismus brachte den chinesischen Tourismus-Experten die touristische Promotion der Schweiz im Ausland näher.

Mit Besuchen bei SCB Bern, Swiss Ski, SUVA-Unfallprävention, Freestyle Academy Laax und der Indoor Skiaanlage Saas Fee erhielten die Teilnehmenden sehr interessante und wertvolle Inputs im Bereich Schweizer Wintersport.

Die chinesische Delegation absolvierte ein intensives und reichhaltiges Programm, das auch dem Kontaktaufbau zwischen schweizerischen und chinesischen Firmen und Institutionen diente und den Schweizer Partnern Gelegenheit gab, ihre möglichen Unterstützungsleistungen bei der Weiterentwicklung des Wintersports und -tourismus in der chinesischen Provinz Heilongjiang aufzuzeigen.

In China und speziell in der Provinz Heilongjiang mit ihren international beliebten Ski-Orten wie z.B. Yabuli ist grosses Potenzial vorhanden für die Weiterentwicklung der Wintersportorte. Im Hinblick auf die Olympischen Winterspiele Peking 2022 sollen in nächster Zeit viele Tourismusorte zu modernen Ski- und Wintersport-Resorts ausgebaut werden. Diese Entwicklung hat viel Geschäftspotenzial für Schweizer Firmen, die im weitesten Sinn im Bereich Wintersport, Tourismus, Wellness oder im Hochpreis-Segment tätig sind.


Hans-Kaspar von Matt
Projektleiter Leadership Trainingsprogramm
„Snow and Ice – Tourism and Sports in Switzerland“

China National Day on 1st October – Golden Week Holiday: booming tourism

Authors: Miaomiao Wang, Dominik Schaub and Joanna Zhou

The Chinese people have just returned to work after the Golden Week Holiday and after celebrating the National Day and Mid-Autumn Festival.

In 1999, the State Council of China announced the new „National Day and Anniversary Holiday Measures“, and decided to have golden week holiday for China’s National Day. It is made as 3 days public holiday together with stitching two weekends, resulting in a total 7-day holiday.

Year 2000 appeared in the first 7 days of „Golden Week“, since then the annual national holiday travel swept the country. Golden Week is also seen as a major move of stimulating domestic demand and promoting consumption.

Shenyang train station – © Dominik Schaub and Joanna Zhou

In 2017, National Day and Mid-Autumn Festival have overlapped and resulted to an 8-day holiday. According to CNTA (China National Tourism Administration), during the golden week this year, a total of 700 million Chinese travelled around China which generating 584 billion yuan (about 85 billion CHF) revenue and a year on year growth of 13.9%. It has been a transportation boom also with 12.95 million passenger trips made by plane and over 110 million passenger trips made by rail.

Shenyang train station – © Dominik Schaub and Joanna Zhou

CNTA data showed that about 6 million Chinese travelled abroad to 1,155 cities in 88 countries or regions during this National Day holiday, and the most popular destinations are Thailand, Japan, Singapore and US. Countries along „Belt and Road“ become expected destinations. Chinese tourists are more interested in in-depth personalized travel experiences, as well as the rising demand of high-quality tours.


Miaomiao Wang, Olten
Research Assistant

Dominik Schaub and Joanna Zhou, Harbin
Project leaders
FHNW School of Business / Swiss SME Research Center China
dominik.schaub@fhnw.ch, joanna.zhou@fhnw.ch

Insight China 2017- An exciting study trip

Author: Diana Jamous

Insights into China’s cultural and economic diversity for FHNW students

30 students and lecturers from the FHNW Schools of Business, Engineering, Life Sciences and applied Psychology visited China for 17 days as part of Insight China 2017

The student-organised study trip mainly focused on transferring knowledge between senior executives, government officials, Chinese universities and FHNW students. This has been an outstanding learning experience, including onsite visits to companies, public institutions and universities. The project, in its 16th year is a highlight for those who are trying to expand their own horizons in a unique way and who would like to discover how Chinese do business in reality.
To learn more about their visits visit their Insight China Blog

Insight China delegation in front of Bühler's offices in Wuxi, China

Insight China delegation in front of Bühler’s offices in Wuxi, China

In addition to the business programme, the students have had the chance to experience ´´Chinese culture and the local lifestyle´´, by visiting the Temple of Heaven, the Great Wall of China in Beijing, trying traditional Chinese food and exploring Beijing, Lanzhou, Shanghai, Shenzhen, Suzhou, Guangzhou and Wuxi. They have also had the opportunity to exchange knowledge with Chinese students, look at innovative technologies and a lot more.

[youtube https://www.youtube.com/watch?v=Y6EDLV49iyM?ecver=1]


‘‘Insight China 2017 was an extraordinary and unforgettable trip. It was perfectly organized and a good mix between impressive foreign culture and insights into innovative companies. And it was far more; it was a journey of surprises and emotions. As a smoothly functioning team we mastered challenging official and nightly events. It was great to be part of this Insight China team!’’
Prof. Dr. Alex Ringenbach, FHNW School of Life Sciences.


The world's biggest port was one of the highlights of the visit to the Kühne+Nagel subsidiary in Shanghai/China

The world’s biggest port was one of the highlights of the visit to the Kühne+Nagel subsidiary in Shanghai/China

What is Insight China

Insight China is a prestigious project in its 16th anniversary year at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) and offers ambitious students the opportunity to gain insights into China’s cultural and economic diversity. By promoting exchange between professionals and students, both sides benefit from each other through the combination of theory and practical experience. The aim is the transfer of knowledge between the delegation of students and the companies that are involved in the project to create and strengthen the foundation of doing business in China.

Insight China is one of four international student projects organized annually by the FHNW School of Business bachelor students. Read the joint magazine NEXUS.



Diana Jamous