Glossary: Gamification

Gamification, the process of applying the psychological and sociological factors that drive intense game play to consumer measurement, enables us to understand the thought process behind consumers’ willingness to participate in and comply with consumer behavior and attitude measurement tasks.

Excerpt from: Paul Donato and Michael W. Link, The Gamification of Marketing Research. American Marketing Association, 6.2.2013. (link)

 

Dieser Eintrag wurde veröffentlicht in Gamification, Glossary und verschlagwortet mit , von Safak Korkut. Permanenter Link zum Eintrag.

Über Safak Korkut

Safak Korkut is a creative who is interested in the latest technologies, new communication concepts, and social media development. He is also a professional filmmaker, project developer and MSc co-mentor in FHNW IWI; as well, a researcher and a documentarist in FHNW IVK. Apart from this, he is Narrative and Interactive Visualization Specialist, Designer and Co-founder of YAAY which is located in Basel, Switzerland. YAAY is a devoted interdisciplinary team which is aiming to have an impact on today's visual communication.

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