Students will obtain solid knowledge in the following directions:

-How digital media influences new business models
-How to apply digital transformation to drive innovation
-New technologies and their applications in various business fields.
-New trends in external communication strategies
-How to transform theory and practice through workshops

Business Model Innovation
Recap Business Model Canvas and introduction of asymmetric business model approach
Digital Transformation
Overview of new business models, strategies and new job opportunities
Internet of Things
Trends and strategies in IoT business models and applications
Augmented and Virtual Reality
Introducing trends and strategies in AR/VR. Exploring opportunities of AR and VR in sustainable business applications with long-term engagement
External Communication
Future of storytelling and advertising with the focus on visual communication and digital media